The best cocktail in the world has the taste of Marendry Fabbri

08 November 2019

The uniquely exquisite charm of Italy is present in the cocktail that crowned Andris Reizenbergs as king of world mixology.

The uniquely exquisite charm of Italy is present in the cocktail that crowned Andris Reizenbergs as king of world mixology. The young Latvian bartender recently won the WCC, i.e. the World Cocktail Championship, the most important international bartender competition organized by IBA (International Bartender Association). He convinced the prestigious jury with "You Look Wonderful Tonight", a "Before Dinner" cocktail based on Gin and Baijiu, an ancient traditional Chinese liqueur, enhanced by the unique bitter taste of Marendry Fabbri, sponsoring the Championship.

The WCC, now in its 68th edition, took place from 4th to 8th of  November in Chengdu, China, where 88 bartending champions from all over the world competed with shaker shots in 6 different categories: Sparkling , Before Dinner, Bartender's Choice, Long Drink, Flairtending, After dinner. Fabbri products (from Marendry, to Amarena syrup, Rosa, Maracuja, etc.) were used by the 21 Mixologists and were present in all the cocktails.

Among the most interesting cocktails  “Mother & Father" by the Neapolitan bartender Gennaro Schiano, AIBES champion in office, is worth mentioning. The cocktail combines Baijiu with Marendry and Mixybar Fabbri and will be presented at the next AIBES National Conference that will be held in Rome from December 2nd-5th.

As Nicola Fabbri, CEO of Fabbri company pointed out, "the 2019 edition was particularly complex, with a high level of difficulty: the competitors had to insert in their creations - in honor of the host country - a component of Baijiu, ancient liqueur from China almost unknown to Western palates, despite being the most consumed liqueur in the world with over 20 billion liters drunk per year. In China Baijiu is traditionally served after meals: the shaker masters had it add Baijiu and blend it with their cocktails, integrating it with more "traditional" ingredients used in mixology, like "our" bitter Marendry, which confirmed its great versatility, or like the Fabbri 1905 Syrups, chosen by the winner of the competition and also by many other competitors".

In short, the WCC in Chengdu can be also seen as an "experimental” cultural meeting that -Fabbri predicts - is going to invade the best European cocktail bars and hotels and the world in the coming months.